Turn your product vision into a product customers love, and a growth engine that drives traction and revenue.
With 10+ years of product leadership, I help startups and scaleups bring focus to their product strategy, build high-performing teams, launch effective PLG motions, and use AI to ship faster with real business impact.
They trusted me
Flexible interventions tailored to your growth stage, from one-off audits to interim leadership.
Leading your product team (2-3 days/week). Defining vision, roadmap, hiring, and coaching PMs while you search for a permanent CPO.
Deep dive into your funnel (Acquisition → Activation → Retention). Identifying friction points and building an action plan to boost self-serve growth.
Integrating AI into your product (LLMs, RAG) and optimizing your internal processes to deliver faster and better.
Designed and launched an AI assistant capable of answering guest inquiries with contextual responses. Built using OpenAI API and RAG on reservation data.
Intrapreneurial product built at Allianz. From ideation to functional MVP: a platform enabling SMEs to insure unpaid invoices in 3 clicks.
I regularly build internal tools and POCs. Check back soon for my latest AI experiments.
UX & Quality Focus
PLG Activation
In 12 months
Scaled from scratch
I've trained this AI on my consulting methodology. Ask a question about your current challenges (Churn, Activation, Roadmap) to see how I think.
After spending 6 years scaling Lodgify from a promising startup to a market leader (managing a 25+ person product team), I decided to put my experience to work for other founders.
My approach is pragmatic: no complex theoretical frameworks, just concrete actions to unlock your growth. I combine a strong Product-Led Growth culture with rigorous execution.
Based in Barcelona, I work with clients in Europe and the US.